Originally designed as a communication tool used by public relations firms to communicate with the media, press releases are now used as a direct tool to reach out to the consumer. These are a great tool to distribute content to the media and customers alike. It’s reported that almost half of all internet users visit an online news site atleast once in a given month. But not every press release makes it to that absolute haven of news sites- ‘Yahoo! News’. ‘All I’ve got to do is submit press release…and lo and behold… my site’s going to be flooded with traffic’-If that’s your approach to a press release …read further to know what constitutes a...
