Internet Savvy Business Owners Using Social Shopping to Boost Sales

Nagercoil, India ( November 10, 2010 - Statistics reveal that the US retail ecommerce spending reached a staggering $32.1 billion in Q3, 2010. As the lines between ecommerce and social commerce continue to blur, businesses are increasingly realizing that social network sites are the best resources to engage consumers and to convert them to customers.

Coffee House Chain giant Starbucks has managed to secure over 10 million Facebook fans, where they are encouraged to give feedback through the Starbucks online community. The Japanese auto giant, Honda, was in for a pleasant shock when 630,000 fans of its new launch CR-Z registered to receive news about the bike, with about 4500 fans pre-ordering it.

“Not long ago, businesses that didn’t have a website of their own were termed prehistoric, today; websites that do not have a Facebook fan page are dodo’s that are destined to be doomed. Through social commerce, a brand connects with its customers through the internet, wherein this connection is later leveraged commercially. The social commerce seller makes use of different tools like blogs, networking sites, social shopping sites, and forums to interact with their fans thus creating awareness about their products,” says, Mr. Elwinston, of SubmitINMe, an internet marketing company, that specializes in various social media marketing strategies including, social ecommerce store setup and social ecommerce promotion.

“At SubmitINMe, we’ve identified about 25 social ecommerce sites such as, and that receive maximum crowd and help businesses to setup stores in these busy social shopping sites. These shopping stores are built with all the frills (images, videos, catalogues…and much more) that are required to garner attention to your product. Within three days, you are ready to showcase your products to the online world,” he adds.

Facebook has over 500 million fans; Twitter has around 200 million users. With so many potential customers, brands have realized that display and search are to work cohesively to increase purchase. While search is all about creating action around a brand, display is all about creating a relationship with the buyer. The better the display better would be the search.


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